Apr
22
2014

3 Reasons Why Your Headlines Aren’t Getting Clicked

At the heart of every content marketing strategy is a core set of goals – establishing industry authority, cultivating an audience, and building consumer trust being a few of the foremost. But to even begin to tackle those goals, marketers have to persuade web users to actually lay eyes on their content. And that’s why… Read more »

Mar
10
2014

In Depth: Using Google Adwords Scheduling to Increase Profits

How to Find Opportunities to Change the Schedule of Your Ads to Increase Sales Improving the performance of a paid search account is a constant battle. You should always be on the lookout for ways to lower costs, increase ROI, and drive more sales from the paid search efforts. One way to find new opportunities… Read more »

Feb
5
2014

Research Study: Link-Worthy Blog Posts vs. Posts That Don’t Attract Editorial Links

Results at a glance:  Blog posts that attract editorial backlinks tend to be the blog posts which readers say are worth reading multiple times. Blog posts which are comprehensive, in-depth, exceptional, practical, and useful may also attract more links. What makes one blog post attract many editorial links, while another blog post by the same… Read more »

Jan
10
2014

Plan Your 2014 Strategy With These 10 Items From Google Analytics

Ready to start 2014 with an actionable, data-based strategy for business growth? A great place to start 2014 is with data from Google Analytics, which can tell you where to focus your efforts to drive more leads and/or sales from your website. Follow these 10 steps to quickly extract actionable data from Google Analytics (these… Read more »

Jan
10
2014

5 Secrets to Finding Low Hanging Geographic Fruit in Your AdWords Campaign

When you manage a PPC account, whether it’s yours or a nationally focused client, looking for ways to improve the results often requires looking at how each geographic region performs. It’s no secret that different areas of the country respond differently. Your cost per click can vary widely from one region to the next1. The… Read more »

Dec
10
2013

Free CSS3 Add to Cart Buttons for Your E-Commerce Site

Having a well-designed button can increase conversion rates, but can be a difficult idea to implement. Some websites use images to create their buttons, but this can be problematic at times. Images can be difficult to align properly, load slower than the rest of the site, and are not easy to customize. CSS3 buttons eliminate… Read more »

Dec
6
2013

5 Key Factors That Could Be Holding Your Site Back

The results are in: 2012′s Digital Influence Index reported that 89% of consumers are searching online to make purchasing decisions.* The potential influence of a strong online presence is both challenging and exciting: it means depending on your strategy, you could either fall way behind or smoke the competition like never before. So, what are… Read more »

Dec
6
2013

5 Mobile Statistics That Should Change Your Marketing Strategy

We’ve been hearing for several years about the imminent explosion of mobile, and how mobile devices are poised replace desktops as the most common method of browsing the web. Most small companies can’t afford to invest in trends that might happen in the future, but the time has come (at least in many industries) for… Read more »

Aug
13
2013

4 Common Mistakes that Lead to Google Penalty

Psst…you’re looking at an article originally released in a past monthly newsletter. To get the first look at our latest advice to Raise Your Profits, sign up for our newsletter – and get a free link building ebook! – by filling out the form below. If you’ve been reading our blog and newsletter for awhile,… Read more »

Aug
2
2013

3 Steps for a Bulletproof Website Design

Whether it’s being developed from the ground up or getting an overhaul, most businesses find the prospect of website design a little intimidating. With so many components – functionality, scalability, and conversion-friendliess among others – it’s understandable why starting a project like this could seem daunting. However, with strategic planning, even the largest projects seem… Read more »