If you’re reading this post then you already understand the importance of SEO (and by extension, link building) for your photography business. More than likely, you already have a website and/or blog that you hope to get onto page 1 as quickly as possible. But, before we get into how to start building links to… Read more »
Since SEO is a fast-changing field where best practices are often based on correlative data, it’s sometimes difficult to pin down definitive best practices. Anchor text is one such element of SEO. Since data emerged suggesting that Google was Penguin-slapping websites based (at least in part) on anchor text profiles, anchor text optimization has been… Read more »
It seems like every year some brand new SEO tactic hits the scene and makes a really big splash with the online community. Too many of these strategies are short-sighted gimmicks aren’t focused on delivering value to real users. In other words, a future Google algorithm update is likely to penalize websites who use the… Read more »
According to data from Hitwise that was just published on Search Engine Land, the top 10,000 websites got almost 75 percent of all organic search clicks from Google. According to Netcraft, there are 630,795,511 sites on the internet. Based on that, we can calculate that: Nearly 75% of Google organic search traffic goes to the… Read more »
What does Google really want? Google’s goal is to rank the best page/site/company in the top position. So if you want to be ranked #1, your first step should be to make your website is a better resource for your target keyword/topic than any other website on the net. If your site is not the… Read more »
As SEOs, we’re constantly buried in news, opinions, theories, strategies, and anything and everything else related to Google. After awhile, it’s hard to even remember how a “normal” user interacts with the Big G. That’s why we ran a couple of surveys to get some perspective on how people feel about Google’s privacy policies, the… Read more »
Customers, when searching for a product or service, prefer to keep their money in their own communities and do so by seeking out local businesses. However, many local businesses fail to even minimally optimize their search presence and often miss out on potential customers as a result. One of the simplest ways to turn this… Read more »
Google may dominate the world of online search and pay per click advertising, but they certainly aren’t the only player in the game. There are alternatives to Google Adwords, and some of them can deliver excellent ROI for the right campaign. Some of these traffic sources may drive lower quality traffic than Google, but the… Read more »
RYP Marketing has an opening for a sales and marketing assistant in our New River Valley (Virginia) office. This is an entry-level B2B sales position, with opportunity for promotion. To qualify for this job, you should: Have experience, knowledge, and/or interest in web design and online marketing. Have excellent communication skills. Be highly motivated to… Read more »
This article is a compilation of link building tips gleaned from Matt Cutt’s webmaster Q&A videos. Please note that each of the tips in this article is paraphrased from Matt Cutts, but additional text may be my opinion or analysis. I’ve included links to the videos/sources if you’d like to see/hear exactly what Matt Cutts… Read more »
