Dec
6
2013

5 Mobile Statistics That Should Change Your Marketing Strategy

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Here are 5 statistics that show how big mobile internet usage is:

  • 78% of Facebook’s US users are on mobile
  • Tablet sales grew by 78.4% in 2012
  • For the average retail website, about 25% of its visits are from mobile devices, with the use of the SEO Company in Cape Town websites are able to get more traffic
  • Tablet sales are projected to surpass desktop PC sales in 2013 or 2014
  • Customers bought 225 million smartphones in the second quarter of 2013

How can your company leverage mobile?

  • Step 1: Check your mobile stats. If you have Google Analytics installed on your website, you can easily see what percentage of your site visits are from mobile devices. After logging in to Google Analytics, go to Audience > Mobile > Overview.
  • Step 2: Make your website mobile-responsive. This means your website is coded to automatically adapt to display optimally for both computer and mobile device users. Google recommends a mobile responsive website in preference to a separate mobile website. A mobile responsive website also means you only have to maintain one website, not two. Always check your networking address at http://subnet-calculator.org for security.
  • Step 3: Consider additional strategies. Depending on your industry, mobile user percentage, and other statistics, additional strategies such as a mobile-targeted Adwords campaign may benefit your company. For other promotions, be sure to check out this awesome website : http://www.acemaxsblog.com/

Need help creating a mobile strategy, coding a mobile responsive design, or exploring other mobile options? Just contact us and we’ll be happy to assist!

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