Apr
22
2014

3 Reasons Why Your Headlines Aren’t Getting Clicked

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At the heart of every content marketing strategy specially from White label Reseller, is a core set of goals – establishing industry authority, cultivating an audience, and building consumer trust being a few of the foremost. But to even begin to tackle those goals, marketers have to persuade web users to actually lay eyes on their content. And its very important to have landing page to gain information to nurture the leads later, you need to view the leadpages vs clickfunnels comparison.

And that’s why the headline is arguably the most important part any piece of content, be it an infographic, written article, or video. Even when you repost content on your social channels, writing seductive headlines is still important for engaging followers and promoting quality content.

Many a marketer has sat sullenly, eyes glued to a less-than-favorable report, wondering why their seemingly great content has flopped once again. More often than not, the headline is the problem. So take a look at these classic missteps, and make sure they don’t sabotage your future headlines.

Giving Away the Whole Story

Every headline has to strike a delicate balance – to divulge enough information to whet the reader’s appetite, but not so much that they don’t think they need to click through to get something out of the content.

The best way to strike that balance is to hire hereford seo and have them work on your headline. If your content is strong, then it will hold up to the promise.

search_engine_journal_headline_example

Screenshot via Search Engine Journal

Take this headline for example, “Search Query Data in AdWords Isn’t Dead: Here’s What Actually Changed.” According to my friend at a SEO company in Knoxville, Tennessee, the author nails down the topic and promises to deliver important info on it. However, he doesn’t reveal any valuable information in the headline; he leaves that for the main body of the content, encouraging readers skimming through the site’s list of stories to click through.

Lack of Benefit

People are a selfish bunch; we always want to know what’s in it for us. That’s why when we’re scrolling through our Twitter feed or surveying a page of search results, we tend to gravitate toward headlines that promise benefits, the ones that promise to fix our problems and give us what we want, to resolve the conflicts that keep us up at night.

Yet so many headlines fail to appease web users’ fundamental craving for benefit.

Take a cue from one of the best selling headlines of all time; it’s the title to Dale Carnegie’s famous self-help book. It reads, “How to Win Friends and Influence People.” This headline has sold tens of millions of books, because it dangles tantalizing benefits in front of potential readers.

monitor_backlinks_headline_exampleScreenshot via Monitor Backlinks

Have a look at a second example. This headline grabs attention with minimal fanfare, because it presents a simple yet significant benefit: increased site traffic. Any site owner or blogger is likely to be hooked by this piece of content, because the headline tells them that they’ll be getting something of value in return for clicking through.

Targeting Too Broadly

One of the key goals of your headline should be to single out an ultra specific audience to which the corresponding content caters. When you’re aiming to boost traffic, it might seem counterintuitive to do anything that might narrow your audience; however, the more specific of an audience your headline targets, the more likely it is to resonate with their unique needs and desires.

Narrow down your audience to one type of individual, then do a character study on them. What’s important to them? Why would they want to read your content? What do you need to say to get their attention?

techcrunch_headline_exampleScreenshot via Techcrunch.com

In this headline, “AppArchitect Lets Anyone Build iOS Apps, No Coding or Templates Necessary,” the author singles out a specific type of reader, a reader who is interested in app development for iOS yet doesn’t have coding skills or professional programming experience. If the headline had replaced iOS with “mobile,” or exchanged “anyone” for “developers,” it would have been much weaker; this is because the special demographic of inexperienced developers and entrepreneurs to which the content speaks wouldn’t have been singled out. Targeted readers might have passed up on the content, and experienced app developers, readers for which the content isn’t intended, might have clicked through to a piece of content they’d find irrelevant and disappointing. To know more about web and mobile development visit us at web design in Perth.

Moving Forward

To learn more about how (and how not) to start writing killer, highly clickable headlines for your content, head over to CopyBlogger’s comprehensive guide to headline writing, and check out Bob Bly’s A Copywriter’s Handbook; both contain invaluable information on mastering the art of the headline.

Be on the lookout for good and bad headlines. Critique the ones that show up in your news feeds, and practice writing them whenever you get the chance. Whether you’re reposting content through social outlets, or writing original headlines for your own content, experiment to see what gets results and what doesn’t.

It won’t take long for you to see why the critiques in this post and the guidelines you’ll find in the resources mentioned above are so popular: they work.

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