OK, I admit it. I completely made the number 99.95289425789% up off the top of my head. However, if your landing page or website has a low conversion rate, these 3 improvements should always be at the top of your list to check.

1: Check Your Headline!

When someone first visits your website, you literally have only a couple seconds to capture their attention and convince them that they need to continue looking at your website. If you don’t do this, they will be off browsing to another website faster than you can say “conversion rate”!

A great headline needs to capture a visitors attention and compellingly present the benefits your website (or product/service) offers them.

2: Check Your Call To Action!

Just as your headline must grab your site visitors’ attention, your call to action must tell them what to do – and convince them that they want to do it. Your call to action must be:

• Compelling (present the benefits you’re offering!)
• Prominent (make it big and hard to miss!)
• Easy (make it as easy as humanly possible to respond to your offer!)

Let’s say for example, that your website’s goal is to generate leads that are interested in purchasing a home in Atlanta, GA. You are offering a free 30-minute consultation to help people get started finding the home they need/want. Just having a link in your navigation that says “Contact Us” won’t work – it is not compelling, prominent, or easy. However, having a prominent link at the bottom of each page that says “Click here to schedule a completely free, no-obligation 30-minute consultation with an Atlanta real estate expert” would be much better.

3: Think Like A Critical Ignoramus

Most websites are written by someone who is an expert in the products/services/information on the website. Quite frankly, many websites are only clear and compelling if you already know what is on them. Look at your website as if you were a prospect. Visit your website and pretend you’ve never seen or heard of it. Then ask yourself these questions:

1. What does this website offer? (you should be able to figure this out without much effort in just a few seconds – if you can’t you have problems!)
2. Why should I stay on this website instead of going to another? (does the website offer something free, have some content that looks like you’ve gotta read it, or offer a great discount?)
3. What am I supposed to do? (if you can’t pick up right away on what you are supposed to do on the website (what is available for you to see and what the call to action is, you’ve got a problem!)

Conclusion

Many websites can improve low conversion rates by just addressing these super-basic issues. If you need help with improving your low conversion rate, check out our conversion optimization services. Check out the website that we boosted conversion rates on by 191%!