RYP Marketing

Since most keyword tools just provide average month search volumes, seasonal variations in search volume are too often overlooked. The Google Adwords keyword tool can be adjusted to show search volume by month, but Google Trends offers an easier and more dynamic way to view search volume trends.

These screenshots show how dramatic the difference in keyword search volume can be from month to month.

white elephant party
Search index goes from 0 to 30+ every December

boating
Search index approximately doubles each summer

candles
Search volume dramatically increases in Nov/Dec each year

chocolate
More searches around Christmas and Valentine’s

florida vacation rentals
Search volume jumps at the start of each year (peak snowbird and winter getaway season) then tapers off

Bottom line: Don’t forget to check a keyword’s seasonal trends and adjust your SEO strategy accordingly!