Posts By: Zach Thompson

In Depth: Using Google Adwords Scheduling to Increase Profits

How to Find Opportunities to Change the Schedule of Your Ads to Increase Sales Improving the performance of a paid search account is a constant battle. You should always be on the lookout for ways to lower costs, increase ROI, and drive more sales from the paid search efforts according from Salterra SEO Company in… Read more »

Plan Your 2014 Strategy With These 10 Items From Google Analytics

Ready to start 2014 with an actionable, data-based strategy for business growth? A great place to start 2014 is with data from Google Analytics, which can tell you where to focus your efforts to drive more leads and/or sales from your website. Follow these 10 steps to quickly extract actionable data from Google Analytics (these… Read more »

5 Secrets to Finding Low Hanging Geographic Fruit in Your AdWords Campaign

When you manage a PPC account, whether it’s yours or a nationally focused client, looking for ways to improve the results often requires looking at how each geographic region performs. My advice is, do not only depend on the internet. You can use local marketing strategy such as banners and signage designs that are both… Read more »

5 Key Factors That Could Be Holding Your Site Back

The results are in: 2012’s Digital Influence Index reported that 89% of consumers are searching online to make purchasing decisions.* The potential influence of a strong online presence is both challenging and exciting: it means depending on your strategy, you could either fall way behind or smoke the competition like never before. You could use… Read more »

5 Mobile Statistics That Should Change Your Marketing Strategy

We’ve been hearing for several years about the imminent explosion of mobile, and how mobile devices are poised replace desktops as the most common method of browsing the web. This direct marketing agency is actually one of very few that over a wide variety of marketing methods for your company. Most small companies can’t afford… Read more »

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