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Category Archives: Search Engine Optimization
Why You Should Use Google Trends To Pinpoint Search Trends
Since most keyword tools just provide average month search volumes, seasonal variations in search volume are too often overlooked. The Google Adwords keyword tool can be adjusted to show search volume by month, but Google Trends offers an easier and more dynamic way to view search volume trends. These screenshots show how dramatic the difference [...]
Are fake +1′s and likes the next generation of SEO spam?
First it was buying links. Now it’s buying “likes”. Fake social media likes have existed for awhile, but since the launch of Google +1, such services seem to be more common. One company (who shall go unnamed, but here is my source) sells 2,000 +1′s for $169.99. My favorite part of the entire scheme, though, [...]
How Hackers Gained An Easy #1 Google Ranking With A Hack That’s Invisible To Most Users
Sometime in the past few days hackers gained access to the High Point University Religion department’s website and used it to gain a top ranking for the term “viagra online”. They’ve used a sneaky tactic so that most visitors to the website won’t notice anything wrong (if nobody notices the hack, it will stay up [...]
Google Scraper and Panda Updates: What Changed and What Now?
As you likely already know, Google made several significant and sizable updates to their algorithms (how they rank websites) in February. The two major updates are: Scraper update Farmer update, also called Panda update The updates were similar in nature, and the Farmer update was the larger so it is receiving the most attention. What [...]
March Newsletter: Google’s Latest Updates, Getting More Email Subscribers, a Custom Online Marketing Strategy
Welcome to the March RYP Marketing newsletter. In this issue, we’re sharing info on Google’s latest updates, tips on how to get more email subscribers, and a custom website marketing strategy. Dealing With Google’s Panda Farmer Update Google’s latest update (called Panda or Farmer) was designed to crack down on low quality websites and content. [...]