Post Category: Email Marketing

3 Reasons Why Your Headlines Aren’t Getting Clicked

At the heart of every content marketing strategy is a core set of goals – establishing industry authority, cultivating an audience, and building consumer trust being a few of the foremost. But to even begin to tackle those goals, marketers have to persuade web users to actually lay eyes on their content. And that’s why… Read more »

Plan Your 2014 Strategy With These 10 Items From Google Analytics

Ready to start 2014 with an actionable, data-based strategy for business growth? A great place to start 2014 is with data from Google Analytics, which can tell you where to focus your efforts to drive more leads and/or sales from your website. Follow these 10 steps to quickly extract actionable data from Google Analytics (these… Read more »

5 Key Factors That Could Be Holding Your Site Back

The results are in: 2012′s Digital Influence Index reported that 89% of consumers are searching online to make purchasing decisions.* The potential influence of a strong online presence is both challenging and exciting: it means depending on your strategy, you could either fall way behind or smoke the competition like never before. So, what are… Read more »

March Newsletter: Google’s Latest Updates, Getting More Email Subscribers, a Custom Online Marketing Strategy

Welcome to the March RYP Marketing newsletter. In this issue, we’re sharing info on Google’s latest updates, tips on how to get more email subscribers, and a custom website marketing strategy. Dealing With Google’s Panda Farmer Update Google’s latest update (called Panda or Farmer) was designed to crack down on low quality websites and content…. Read more »