The results are in: 2012′s Digital Influence Index reported that 89% of consumers are searching online to make purchasing decisions.* The potential influence of a strong online presence is both challenging and exciting: it means depending on your strategy, you could either fall way behind or smoke the competition like never before. So, what are… Read more »
Post Category: Search Engine Marketing
We’ve been hearing for several years about the imminent explosion of mobile, and how mobile devices are poised replace desktops as the most common method of browsing the web. Most small companies can’t afford to invest in trends that might happen in the future, but the time has come (at least in many industries) for… Read more »
As SEOs, we’re constantly buried in news, opinions, theories, strategies, and anything and everything else related to Google. After awhile, it’s hard to even remember how a “normal” user interacts with the Big G. That’s why we ran a couple of surveys to get some perspective on how people feel about Google’s privacy policies, the… Read more »
While attempting to test out the new social Bing, I did a search for link building, and was surprised to see 3 ads for insurance amongst the PPC results: My first thought, was how in the world is that happening? (After further thought, I’m still wondering how in the world this happens.) I tried some… Read more »
While Facebook has been the social network stronghold for the better part of a decade, the new kid on the block has a competitive streak and it’s brought a new social media marketing platform to the table. I’m talking, of course, about the new Google+ Pages for business and brands. Released yesterday, this new feature… Read more »
Much like Google Adwords, Microsoft AdCenter is now closing ppc accounts that they say violate their terms without giving the precise reason for closure of the account. More details in the email below: Date: Fri, Sep 9, 2011 at 6:14 PM Subject: SRXXXXXXXXXXXID – Microsoft Advertising Support To: @gmail.com Dear XXXX, Based on our investigation,… Read more »
As seen in the below screen shot taken this morning, Google Adwords appears to be experimenting with showing a thumbnail of an advertiser’s YouTube video along with their Adwords ad: It would not be surprising if ads with these YouTube thumbnails have higher click-through-rates which would be a win-win-win for Google, the user and advertiser.
SEO (Search Engine Optimization) v. PPC (Pay-per-Click) – SEO is the process of engineering and marketing a website so that it will appear in the search engine free (organic) results. These results show on the left-center of the page. Pay-per-click (paid) listings appear on the right and sometimes at the top of the search results…. Read more »
The Google Keyword Tool no longer shows keywords that Google deems “non-commercial”.
Stephan Spencer just posted an article at Search Engine Land, where he said that: Although it is true that Google personalizes search results based on the user’s search history (and now you don’t even have to be logged in to Google for this personalization to take place), the differences between personalized results and non-personalized results… Read more »