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Category Archives: Search Engine Marketing
Around the Web: The Buzz on Google+ Pages
While Facebook has been the social network stronghold for the better part of a decade, the new kid on the block has a competitive streak and it’s brought a new social media marketing platform to the table. I’m talking, of course, about the new Google+ Pages for business and brands. Released yesterday, this new feature [...]
AdCenter is pulling a “Google” by closing PPC Accounts
Much like Google Adwords, Microsoft AdCenter is now closing ppc accounts that they say violate their terms without giving the precise reason for closure of the account. More details in the email below: Date: Fri, Sep 9, 2011 at 6:14 PM Subject: SRXXXXXXXXXXXID – Microsoft Advertising Support To: @gmail.com Dear XXXX, Based on our investigation, [...]
Google Now Showing YouTube Video Thumbnails in Ads
As seen in the below screen shot taken this morning, Google Adwords appears to be experimenting with showing a thumbnail of an advertiser’s YouTube video along with their Adwords ad: It would not be surprising if ads with these YouTube thumbnails have higher click-through-rates which would be a win-win-win for Google, the user and advertiser.
Quick Thoughts on Seo v PPC
SEO (Search Engine Optimization) v. PPC (Pay-per-Click) – SEO is the process of engineering and marketing a website so that it will appear in the search engine free (organic) results. These results show on the left-center of the page. Pay-per-click (paid) listings appear on the right and sometimes at the top of the search results. [...]
Google Keyword Tool Now Excludes Many Terms
The Google Keyword Tool no longer shows keywords that Google deems “non-commercial”.
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