Post Category: Search Engine Optimization

In Depth: Using Google Adwords Scheduling to Increase Profits

How to Find Opportunities to Change the Schedule of Your Ads to Increase Sales Improving the performance of a paid search account is a constant battle. You should always be on the lookout for ways to lower costs, increase ROI, and drive more sales from the paid search efforts. One way to find new opportunities… Read more »

Research Study: Link-Worthy Blog Posts vs. Posts That Don’t Attract Editorial Links

Results at a glance:  Blog posts that attract editorial backlinks tend to be the blog posts which readers say are worth reading multiple times. Blog posts which are comprehensive, in-depth, exceptional, practical, and useful may also attract more links. What makes one blog post attract many editorial links, while another blog post by the same… Read more »

5 Secrets to Finding Low Hanging Geographic Fruit in Your AdWords Campaign

When you manage a PPC account, whether it’s yours or a nationally focused client, looking for ways to improve the results often requires looking at how each geographic region performs. It’s no secret that different areas of the country respond differently. Your cost per click can vary widely from one region to the next1. The… Read more »

5 Key Factors That Could Be Holding Your Site Back

The results are in: 2012′s Digital Influence Index reported that 89% of consumers are searching online to make purchasing decisions.* The potential influence of a strong online presence is both challenging and exciting: it means depending on your strategy, you could either fall way behind or smoke the competition like never before. So, what are… Read more »

Keyword vs. Brand/URL vs. Click Here Anchor Texts: What Do Users Prefer?

Since SEO is a fast-changing field where best practices are often based on correlative data, it’s sometimes difficult to pin down definitive best practices. Anchor text is one such element of SEO. Since data emerged suggesting that Google was Penguin-slapping websites based (at least in part) on anchor text profiles, anchor text optimization has been… Read more »

The Top 0.0016% of Websites Get Nearly 75% of the Traffic From Google

According to data from Hitwise that was just published on Search Engine Land, the top 10,000 websites got almost 75 percent of all organic search clicks from Google. According to Netcraft, there are 630,795,511 sites on the internet. Based on that, we can calculate that: Nearly 75% of Google organic search traffic goes to the… Read more »

Survey Results: What Google Users Think About Privacy, Search Neutrality, & Google’s Competitors

As SEOs, we’re constantly buried in news, opinions, theories, strategies, and anything and everything else related to Google. After awhile, it’s hard to even remember how a “normal” user interacts with the Big G. That’s why we ran a couple of surveys to get some perspective on how people feel about Google’s privacy policies, the… Read more »