Social media can be a powerful marketing tool. And with great power…comes great responsibility. The very nature of Facebook, Twitter, and other social platforms makes it nearly impossible to cover up a mishap without hundreds of eyes catching it. Just a few mouse clicks and retweets later, and your business’s little blunder is an internet… Read more »
Post Category: Social Media
Around the Web: The Buzz on Google+ Pages
While Facebook has been the social network stronghold for the better part of a decade, the new kid on the block has a competitive streak and it’s brought a new social media marketing platform to the table. I’m talking, of course, about the new Google+ Pages for business and brands. Released yesterday, this new feature… Read more »
How Will the New Facebook Changes Impact Your Business Page Marketing?
Whether you like them or not, Facebook changes are rolling out and they already have begun to impact the way businesses market and measure success on their pages. At the heart of the emerging social marketing shift is a movement away from number-focused marketing (getting “likes”) toward interaction-focused marketing. This is based on several new… Read more »
Are fake +1′s and likes the next generation of SEO spam?
First it was buying links. Now it’s buying “likes”. Fake social media likes have existed for awhile, but since the launch of Google +1, such services seem to be more common. One company (who shall go unnamed, but here is my source) sells 2,000 +1′s for $169.99. My favorite part of the entire scheme, though,… Read more »
What is wrong with Google’s +1 button?
Just read a thought-provoking post over at ClickFire titled Is the Google +1 Button Set to Fail?. The article presents some basic data showing that users are simply not using the +1 button. I believe that this is because the +1 button simply doesn’t do enough for users. Users click the Facebook Like button and… Read more »
Why Women Change Their Facebook Profile Pictures More Often
Thanks to recent research by Pixable, we know that women change their Facebook profile pictures more often then men do. But why? Is this just a reflection of the fact that women spend more time on Facebook? Think again! Here’s how it came to my attention: I kept noticing the update in my Facebook feed… Read more »