With over 20,000 publicly available WordPress plugins free for download at WordPress.org, more than a few high-quality ones manage to slip through the cracks unnoticed, never generating widespread adoption from the WordPress community. Granted, many of these plugins are of niche functionality, but with WordPress making up more than 16% of the web, I expected… Read more »
As the holiday season approaches (only 7 more weekends until Christmas!), many businesses consider bumping up their Adwords budgets – and who could blame them? Online spending grows each year as buyers look to search engines rather than stores to find and purchase their gifts. So can you only increase profits by increasing your Adwords… Read more »
Black hat, white hat. Do this, don’t do that. It’s all so serious. We’ve decided that the whole black hat SEO issue needs an injection of humor, so we created this funny list of tell-tale signs you might be a black hat SEO. (For the record, we’re 100% against black hat stuff. Unless it’s a… Read more »
I recently was alerted to a script that purports to “fix” Google Analytics bounce rate and time on site calculations. The “fixed” (lower) bounce rate is claimed to result in significant increases in Google rankings. Here is the script: <script type=”text/javascript”> (function (tos) { window.setInterval(function () { tos = (function (t) { return t[0] ==… Read more »
Based on the error messages in my browser, as well as the flurry of “Google is down, the world is ended” tweets, Google.com and other Google sites and services went down for about 10 minutes today. This made me wonder…how much revenue does Google lose during a short downtime? In order to make this calculation,… Read more »
In Matt Cutts’ “You & A” at SMX Advanced, made a few brief, but important statements. Nugget #1: Links are not dead Question: “Do links still work, or are social signals gonna replace them?” Matt Cutts: “To say that links are a dead signal is wrong. I wouldn’t write the epitaph for links just yet.”… Read more »
While attempting to test out the new social Bing, I did a search for link building, and was surprised to see 3 ads for insurance amongst the PPC results: My first thought, was how in the world is that happening? (After further thought, I’m still wondering how in the world this happens.) I tried some… Read more »
As most of you probably know now, Google did officially announce a significant update. They are calling it a “webspam” update (Matt Cutts has stated that his use of the term overoptimization wasn’t an accurate characterization of the update). It is being called the “Penguin Update”. Here is Google’s post on this algo update: http://googlewebmastercentral.blogspot.com/2012/04/another-step-to-reward-high-quality.html… Read more »
Social media can be a powerful marketing tool. And with great power…comes great responsibility. The very nature of Facebook, Twitter, and other social platforms makes it nearly impossible to cover up a mishap without hundreds of eyes catching it. Just a few mouse clicks and retweets later, and your business’s little blunder is an internet… Read more »
Within the first few seconds on a new website, users quickly decide whether to stay or bounce. This short attention span has driven the need to provide instant user engagement, hence the proliferation of rotating banners in modern web design. The good news is, there are a plethora of free options available for nearly every… Read more »
