Jul
5
2013

Outreach Fake Identity FAIL (Why You Should Be Authentic When Doing Link Building Outreach)

It has become all too common for link building outreach people to use fake identities – fake names, fake photos, fake credentials, etc. As the editor of a semi-popular technology blog, I can assure you it’s incredibly annoying to be lied to in such a fashion. Just today, I received an outreach email from “Alex… Read more »

Apr
24
2013

5 SEO Link Building Strategies For Photographers

If you’re reading this post then you already understand the importance of SEO (and by extension, link building) for your photography business. More than likely, you already have a website and/or blog that you hope to get onto page 1 as quickly as possible. But, before we get into how to start building links to… Read more »

Apr
15
2013

Keyword vs. Brand/URL vs. Click Here Anchor Texts: What Do Users Prefer?

Since SEO is a fast-changing field where best practices are often based on correlative data, it’s sometimes difficult to pin down definitive best practices. Anchor text is one such element of SEO. Since data emerged suggesting that Google was Penguin-slapping websites based (at least in part) on anchor text profiles, anchor text optimization has been… Read more »

Mar
25
2013

What Are The Benefits Of Guest Posting?

It seems like every year some brand new SEO tactic hits the scene and makes a really big splash with the online community. Too many of these strategies are short-sighted gimmicks aren’t focused on delivering value to real users. In other words, a future Google algorithm update is likely to penalize websites who use the… Read more »

Feb
22
2013

The Top 0.0016% of Websites Get Nearly 75% of the Traffic From Google

According to data from Hitwise that was just published on Search Engine Land, the top 10,000 websites got almost 75 percent of all organic search clicks from Google. According to Netcraft, there are 630,795,511 sites on the internet. Based on that, we can calculate that: Nearly 75% of Google organic search traffic goes to the… Read more »

Feb
22
2013

Want To Rank #1 On Google? Start By Making Your Content Worthy Of Being #1!

What does Google really want? Google’s goal is to rank the best page/site/company in the top position. So if you want to be ranked #1, your first step should be to make your website is a better resource for your target keyword/topic than any other website on the net. If your site is not the… Read more »

Feb
8
2013

Survey Results: What Google Users Think About Privacy, Search Neutrality, & Google’s Competitors

As SEOs, we’re constantly buried in news, opinions, theories, strategies, and anything and everything else related to Google. After awhile, it’s hard to even remember how a “normal” user interacts with the Big G. That’s why we ran a couple of surveys to get some perspective on how people feel about Google’s privacy policies, the… Read more »

Jan
19
2013

6 Steps to Enhancing Your Google Places Listing

Customers, when searching for a product or service, prefer to keep their money in their own communities and do so by seeking out local businesses. However, many local businesses fail to even minimally optimize their search presence and often miss out on potential customers as a result. One of the simplest ways to turn this… Read more »

Jan
16
2013

Adwords Alternatives: A Comparison Of 7 Non-Google PPC Traffic Sources

Google may dominate the world of online search and pay per click advertising, but they certainly aren’t the only player in the game. There are alternatives to Google Adwords, and some of them can deliver excellent ROI for the right campaign. Some of these traffic sources may drive lower quality traffic than Google, but the… Read more »

Jan
15
2013

Job Opening: Sales Assistant / Intern

RYP Marketing has an opening for a sales and marketing assistant in our New River Valley (Virginia) office. This is an entry-level B2B sales position, with opportunity for promotion. To qualify for this job, you should: Have experience, knowledge, and/or interest in web design and online marketing. Have excellent communication skills. Be highly motivated to… Read more »