How does effective sales copy work?
- Grabs attention. Your website has only a couple seconds to grab the attention of a visitor...or they will click away to another website. We are experienced at crafting copy that grab's the readers' attention and compels them to keep reading.
- Accurately communicates. Our copywriting process is carefully designed (including interviews with you) to ensure that the copy we write accurately conveys your company message and products.
- Generates interest and desire. We write sales copy to trigger a reader's interest in what you offer and convince them that they need/want your product.
- Action. After grabbing the readers attention and communicating the benefits you offer, the final step is to motivate them to take action. Whether completing a lead form or making a purchase, our goal is for as many readers to take action as possible.