conversion optimization portfolio
Fact: Your marketing campaigns are only as good as your website conversion rate. If your website converts well, your marketing campaigns can generate more results at lower cost.
See these examples of how we can improve your website's conversion rate and boost your marketing campaign results!
Click to enlarge.-
Offensive Security
Offensive Security, a well-known leader in the online security industry, needed conversion optimization to increase online registrations for their training courses. We implemented a new registration page and a series of 4 multivariate split tests on their most popular landind page.
Results: After completing the split tests and implementing improvements, we acheived a 6.5% conversion rate on their main landing page. We implemented changes to other pages based on the test results, which increased their sitewide conversion rate from 0.9% to over 3%.
Click to enlarge.-
Sports Fanfare
Before we started, this website had a sales conversion rate from Adwords traffic of 1.04% (Stats from Yahoo Search Marketing were comparable.) We performed a full-service conversion rate optimization on the website and marketing campaigns.
Results: After our conversion optimization service, Adwords traffic converted at 1.63% with an avg. cost of $11.90 per sale. Yahoo Search Marketing traffic showed similar improvement. This was a 57% + improvement in the conversion rate and a 42% + reduction in cost per sale. This data is based on 2,400+ online transactions.
Click to enlarge.-
Pure Point Golf Landing Page
The goal of this project was to create a funnel to successfully convert Adwords traffic into newsletter subscribers, then into sales. We wrote sales copy and worked with the client to create and split test this landing page.
Results: The best page version achieved an over 25% lead conversion rate.
Click to enlarge.-
FFL123.com
This is an ongoing project, but we have already achieved solid conversion improvements. Before we started, this site's e-commerce conversion rate was at 1.4%. We have completed about 50% of our conversion optimization strategy. So far, the conversion rate has been increased to over 2%, which is about a 40% increase.
Results: Website now converts traffic to sales at over 2%.
Click to enlarge.-
Goji Capital
Before starting conversion optimization, this website's ecommerce conversion rate was 1.1%. We executed a complete conversion optimization strategy for this website including design improvements, new sales copy, and a series of multivariate tests.
Results: Website now converts at 2.3%. Main product sales page converts at 3-5%.
Click to enlarge.-
Property Management Landing Page
We wrote and designed new copy for a landing page targeted to owners of rental properties in a local metro area. Before we started, this page had a lead conversion rate of 3% from Google Adwords traffic.
Results: Landing page converts at 6%.
Click to enlarge.-
TaiSlim Sales Letter
We wrote the original sales letter for this website, then implemented a series of multi-variate tests.
Results: Website converted sales at 3.08%.
Click to enlarge.-
Earn While You Sleep
Before we started, this website had a conversion rate of less than 1%. We wrote a completely new copy for the lead capture page, made a few key design improvements and implemented a multi-variate test.
Results: Capture page converts at 15.5%.
Click to enlarge.-
Goji Capital Email Double-Opt In
Before we started, only half of the subscribers to this email campaign completed the double opt-in. (This means that half of the subscribers were being lost.) We wrote new copy for the confirmation page, wrote a new conformation email, and implemented a split test.
Results: Double opt-in rates increased from 53% to 74%.
Testimonials:
- "RYP works hard to deliver SEO results for their clients and does a great job of explaining the process to you. SEO is somewhat of a black magic industry, but they do a great job of taking the mystery out of it - at a reasonable price."
-
Devin Gardner, Director of Operations
BuildingSearch.com
Free Whitepaper
"7 Ways Your Company Can Use Online Marketing To Increase Profits"
